STOP WASTING MONEY MARKETING YOUR WEBSITE!
azazbzbz at yahoo.com
azazbzbz at yahoo.com
Fri Nov 13 12:32:35 AEDT 1998
On-line business owners understand that the key to successful
marketing is understanding their potential buyers.
WHAT IF YOU COULD KNOW:
<> EXACTLY how your website's viewers found you?
<> EXACTLY why some viewers call or order on-line, and others
leave after only a few seconds?
<> DETAILED marketing information about EVERY person who
visits your site!
Believe it or not, YOU CAN...with our professional analysis of
your website's server logs.
WHAT ARE SERVER LOGS?
A server log is a raw data file that is stored on the server
hosting your website. When correctly interpreted, it becomes a
precise record of how your potential customers are finding and
using your website.
Here is just some of the incredible information your server
logs are waiting to reveal about your on-line shoppers:
-HOW THEY FOUND YOU-
<> Did they use a search engine? - a banner advertisement?
- or did they type in your web address?
<> If they used a search engine, which one? What was the
exact keyword phrase they searched for to find you?
<> If they found you from a link on another website, which
site was it?
-WHAT THEY DO ONCE THEY FIND YOU-
<> Which pages do they visit? In what order?
<> How many seconds do they stay on each page?
<> Which page do they most commonly leave your site
Knowing *what* your on-line shoppers *do* is the absolute
ONLY way to make intelligent, informed marketing and
We've SAVED many of our clients literally thousands of
dollars from uninformed on-line marketing guess-work and
We've MADE many of our clients even more by providing
the services their sites need to flourish.
TURNING THE DATA INTO DOLLARS
So what can all this information do for your bottom line?
As mentioned above, server logs consist of raw data. Our
analysis will turn that data into information that makes
sense to your business.
Our services don't end there, however. What good is the
information without a way to implement the solutions the
information calls for?
Once we've analyzed your site and understand your shoppers,
we feel we are in the best position to provide you with the
specific services needed to take your site to the next level.
For every problem or opportunity that our server log analysis
uncovers, we can provide the answer your specific site needs.
3 CASE STUDIES
Case Study #1 The Invisible Chocolate Store
Situation: Mary C., one of our clients, has an on-line
business that sells chocolate assortments. After
several months in operation, her website still was
only getting a few visitors per month.
Analysis: Our server log analysis revealed that people could
not find Mary's website on the search engines due
to a poor ranking.
Solution: Keyword Targeted Entry Pages
Based on the keywords that people are searching for,
we created several optimized "entry pages" so that
when people SEARCHED for Mary's products, they
(80% of all visitors to a given website comes through the major
search engines - Yahoo, Excite, AltaVista, WebCrawler, HotBot,
Northern Light, etc.) We specialize in drastically improving
website visibilty on the net.
A few months later, Mary's site was getting hundreds of
visitors per week, and sales started to skyrocket!
Case Study #2 The Disappearing Surfer
Situation: Tom W. has a website that sells computer accessories.
He was getting several hundred vistors to his site
each week, but was getting very few orders.
Analysis: Our server log analysis revealed that 95% of all the
traffic getting to Tom's site was leaving shortly
after arriving to his homepage.
Upon further review of Tom's site, we found that the homepage
was so graphicaly intense, it took far too long to download.
People were leaving the site rather than waiting for the page to
which would often cause browsers to malfunction.
Solution: Image Optimization
Our Image Optimization Team optimized the existing
images on Tom's site to increase download time
Tom's orders increased by 50% within days.
CASE STUDY #3 Where's My Yahoo?
Situation: Nick G. sells nutritional supplements for bodybuilders
on the internet. While his traffic was fair, it wasn't
where he knew it could be.
Analysis: After a thorough study of his server logs, we found
that noone could find Nick's site by using Yahoo - the
most frequently used website search tool.
Solution: Customized Yahoo Evaluation Report
We put Nick in touch with our Yahoo Project Team.
They studied his website in depth and mailed Nick a
detailed report of their findings. The report explained
what changes to make and what steps to take to get
the absolute best chance of a top Yahoo listing.
Nick resubmitted his site to Yahoo and was indexed immediately.
His hits increased from 150 per month, to 6,000 in 3 months
Server log analysis solutions, which include compiling, analyzing,
and reporting your website's server log data, begin at $195.
For information on any of our other solution services described
above, please call us for a free informative consultation with
one of our account representatives
CONTACT US: CALL
Call (410) 783-5402 to speak with a consultant.
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