On 16 Jan 2013 17:12, "Michael Day" <<a href="mailto:mikeday@yeslogic.com">mikeday@yeslogic.com</a>> wrote: >>> >>> I would change the main heading from "MERCURY" to "THE MERCURY PROGRAMMING >>> LANGUAGE", since there are undoubtedly a lot of things called Mercury. > > > Initial impressions are that would make the heading seem absurdly over-specific, but we'll see how the homepage looks when it's done. > > The main objective is that a programmer who has heard of Mercury but doesn't know much about it can quickly learn what it is and why they should care. I'm more concerned about finding the page. Firstly, if someone types "Mercury programming language" or even just "Mercury programming" into Google, it is much more likely to find the page if it is called that. Secondly, in a search results page, I can quickly identify the correct result from the title, among all the other things called "Mercury". > > Someone looking for outboard motors or Ford cars is going to be confused no matter what is in the header. (We still get people trying to book gigs with the artist formerly known as Prince, no matter how we point out that we make software, not music). > > Cheers, > > Michael >